Generate Qualified Leads

IDG Connect is the demand generation division of IDG that leverages your white papers and webcasts to reach your best prospects and generate contacts that can be nurtured into qualified sales leads.

 
With IDG Connect, you leverage the audience of our award-winning technology brands including Computerworld, Network World, PC World, InfoWorld, and CIO, CSO, LinuxWorld Expo and MacWorld.

 

Our major advantage is the size and highly-qualified nature of the IDG audience. The IDG Connect database includes millions of highly-engaged, highly-qualified subscribers, users, and event attendees that trust and rely on IDG brands for valuable information to help them do their jobs better.

 

Our extensive and ongoing research programs give you the unique ability to build contact lists that identify individuals at all stages of the buying cycle, from pre-sales to sales-ready.

 

You could use our data to target the decision makers you need to reach. This includes:

• Breakdown by geography, job title, role and responsibility

• Email dispatch to selected individuals

• Extensive telemarketing options

 

We classify leads according to four criteria called ‘BANT’ to guarantee that the leads you receive have:

• Budget

• Authority

• Need

• Timeline

 

IDG Connect has the most comprehensive and cost-effective way for vendors to target and reach the people who are most likely to buy your products and services. We provide a complete lead generation program that starts with a range of personalized email creation and delivery services to ensure that your message is delivered at the right time and to the right target.

 

Lead registration and reporting is included with all IDG Connect programs.